Benikea : Hotel Reservations by Korea Tourism Organization

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	Greetings! This is Lee, Charm

	So far I have been in the public eye as a television personnel. Today I come to

	you again as one of the people responsible for the renaissance Korean tourism.

	I naturalized because I fell in love with Korea’s history,

	culture, nature, and people. Now it is my turn to show the world the beauty of Korea.

	Some say that Korea does not have efficient tourist resources, but there are magnificent

	landscapes and attractive historic relics all over the country, while Korea’s unique

	traditional culture and cuisine are highly competitive factors.

	We must rediscover the tourist value of our cultural and scenic resources and tell the

	whole world about it.

	It is also vital that we improve the tourist infrastructure if we are to improve tourism in Korea.

	Benikea is part of our project to create better accommodation facilities in Korea.

	Benikea, a name created from ‘Best Night in Korea!’, is Korea’s first mid-low cost tourist

	hotel chain.

	I promise to contribute to the strengthening of competitive power and the invigorating of the

	nation’s tourist hotels by turning them into branded chains.

	September, 2009
	CEO Lee, Charm
	Korea Tourism Organization

BENIKEA Business Department
Address: 12 Floor, Korea Tourism Organization, 40, Cheonggye-ro, Jung-gu, Seoul, 100-180, Korea / Business Number : 202-81-50707
Sales numbers : 2009-Jung-gu, Seoul -1234
TEL : +82 2 728 9730, 9739 / FAX : + 82 2 728 9740 / E-mail : benikea@benikea.comsupport@benikea .com
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